OUR STORY
"The world is yours bold little girls"
Proudly made in South Africa, the birthplace of Nelson Mandela—an enduring icon of democracy and resilience. Named after the founder’s daughter, Swan, the brand emerged from a moment of courage, and reinvention. That moment began when the founder custom made a winter jacket, intended only for her daughter Swan, caught the eye of a stranger who simply had to know where it came from. That moment lit a spark, and by the next morning, the idea of House of Swan was born. It began with one jacket—a piece that has since become a signature of the brand’s annual collection; the Avanti fur jacket. After losing her award winning event planning business of 12 years during the COVID-19 pandemic, the founder took one of her darkest times and turned it into an opportunity to pursue her lifelong passion for fashion -with just one design and an unwavering belief in her vision, House of Swan was launched.
In just a year, the brand had a feature in Vogue Magazines “Little Wonders” segment.
House of Swan truly aims to redefine kids fashion, moving away from the overly traditional, basic and cartoonish styles in stores. Our focus is on contemporary, yet timeless designs that are bold, full with detail, and exudes style. We pride ourselves on crafting quality garments from premium fabrics, with a signature edge that makes every piece instantly recognizable as a House of Swan creation. What fills us with the greatest pride is seeing our customers return to us season after season, choosing our collections time and again since the very beginning of our journey.
Each House of Swan piece is handmade—crafted by artisans without the use of automated cutting or stitching machines. This attention to detail ensures that every garment carries the touch of human artistry, creating a level of uniqueness with each garment. Beyond redefining kids fashion, House of Swan uplifts communities.
Our garments are crafted by artisans in South Africa, who are paid above-average wages, in working conditions that prioritises wellbeing and respect. We provide meaningful contributions to a country facing an unemployment rate of 32.1%. By supporting House of Swan, customers empower and strengthen local communities.
From premium fabrics to designs with a signature edge, House of Swan pieces are unmistakably unique. They spark compliments and turn heads, making every child who wears them stand out. This we can guarantee with the utmost confidence and how our mantra ‘we make parents feel proud’ came to life.
